What keeps your business moving?



The people. The income. The obligations. The future you're building.

A strong business plan also considers what happens when life changes.


If I couldn't be there for a while,
what would still need to keep working?

The business may depend on more than your presence. It may depend on your income, decisions, relationships, leadership, and the people who keep things moving when you can’t.



Could payroll and operating expenses still be covered?

Where this may feel familiar

Payroll, rent, utilities, and vendor payments don't pause when an owner is away or income slows. Even a short absence can put pressure on the cash that keeps the business running and the team paid.

Questions worth considering

  • How many months of operating expenses could the business cover without the owner's income?
  • Which costs are fixed and due no matter what revenue looks like?
  • Who would have the authority to approve payments and manage cash flow?
  • Is there a reserve in place, or would the business need to rely on credit?

Ways we might address this

Depending on the situation, this may include building a cash reserve, exploring coverage designed to help with ongoing business overhead during an extended absence, or protecting the income an owner draws from the business.

A gentle next step

Simply understanding what your business needs each month is a calm place to begin.

Who would be hardest to replace?

Where this may feel familiar

Every business has people whose knowledge, relationships, or leadership are difficult to replicate. Often it's an owner, a partner, or a key employee who brings in revenue, holds client trust, or knows how things really work.

Questions worth considering

  • Which people generate the most revenue or hold the most important client relationships?
  • What specialized knowledge lives only in one person's head?
  • How long would it take to find, hire, and train a replacement?
  • What would the business lose, financially and operationally, in the meantime?

Ways we might address this

Key person planning can help a business prepare for the loss of an important individual, by supporting the cost of recruiting and transition and helping steady the business while it adjusts. Documenting roles and responsibilities can also make a meaningful difference.

A gentle next step

Taking time to identify who the business truly relies on can make every later decision clearer.

What happens if an owner or partner dies unexpectedly?

Where this may feel familiar

When an owner or partner passes away, the business and the family are often facing difficult questions at the same time: who owns the business now, who makes decisions, and what happens to the family's interest. Without a plan, those questions can be hard to answer well under pressure.

Questions worth considering

  • Is there a written agreement that explains what happens to an owner's share?
  • Would surviving partners be able to buy out a deceased partner's interest, and how would it be funded?
  • What would the family expect, and what would they need?
  • Who would lead the business and keep it steady during the transition?

Ways we might address this

Buy-sell planning can outline how ownership transfers in an orderly way, and it can be paired with funding so the transfer doesn't strain the business or the surviving owners. Business continuity planning can help clarify leadership and next steps.

A gentle next step

Having these conversations early is a thoughtful way to protect both the business and the people connected to it.

Could the business still meet its debts and obligations?

Where this may feel familiar

Many businesses carry loans, SBA obligations, leases, and lines of credit, and owners often guarantee them personally. If an owner is gone or unable to work, those obligations remain, and repayment can quickly become a source of financial strain.

Questions worth considering

  • What business debts and leases are currently outstanding, and what are the terms?
  • Which obligations carry a personal guarantee?
  • Could the business keep making payments if revenue dropped or leadership changed?
  • Would lenders require repayment or renegotiation after the loss of an owner?

Ways we might address this

Planning may include coverage structured around specific loans or obligations, reviewing how debt is guaranteed, and building a repayment strategy so the business and the owner's family are not left carrying the burden alone.

A gentle next step

A clear picture of what the business owes is a steady foundation for deciding what, if anything, needs protecting.

Would clients and operations keep moving?

Where this may feel familiar

Clients expect their commitments to be met, and teams rely on clear direction to keep work flowing. When a leader is suddenly unavailable, decisions can stall and service can slip, even in a well-run business.

Questions worth considering

  • Who would step into leadership responsibilities if the owner were unavailable?
  • Are key processes, accounts, and client commitments documented and shared?
  • How would clients be informed and reassured?
  • Which operations depend most heavily on one person?

Ways we might address this

A simple continuity plan can name who steps in, where critical information lives, and how communication would work. Some businesses also explore financial planning that provides time and resources to maintain operations and reduce disruption during a transition.

A gentle next step

Understanding your options now can make it easier for the business to stay steady later.

Does the protection we have still fit the business we have today?

Where this may feel familiar

Businesses change. Ownership shifts, revenue grows, new debt is taken on, teams expand, and responsibilities evolve. Protection or planning that made sense a few years ago may no longer match the business as it exists today.

Questions worth considering

  • When were our agreements and coverage last reviewed?
  • Has ownership, revenue, or debt changed since then?
  • Have we added employees or responsibilities that the current plan doesn't consider?
  • Do our current plans still reflect what we want for the business and our families?

Ways we might address this

A periodic review can compare existing coverage and planning against the business today, identify gaps or overlaps, and update agreements or funding as needed. Sometimes the right answer is to keep things as they are.

A gentle next step

A review is simply a chance to understand where you stand before deciding whether anything should change.


Some questions are easier to explore in conversation.

Your situation is personal. The next step does not have to be complicated.

Bring the question, the situation, or even the uncertainty. We can start there.


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